Domains names are the key!

May 11, 2009 by admin
Filed under: Domains And Hosting

To have a website you need to have a domain. It is your address on the web. For example: (www.worksathome.org). This address is where you will be setting up a website. The actual name of the domain has everything to do with your website’s success. You want your domain to match your keyword very closely. A keyword is a target word defining your website. Meaning, if your website is about weight loss, then keywords that would apply would be “weight loss, diet, dieting, diets lose weight” and so on.You want your domain to match one of these as close as you can get, but first you need to figure out what your main keyword is going to be. This is where research comes in handy. This keyword you choose will be the focal point of all your marketing efforts.

Let’s give some examples. You are planning a website about “acne”. You are going to market an acne product as an affiliate from one of the sites I told you about in previous post. Now how do you choose your main keyword. Well you do research and find out how many searches are being ran on certain phrases. You need to realize when your targeting a highly competitive area or niche (as we call it) you don’t want to make your main keyword acne. Why? Because you will not be able to complete with the big dogs right now. In the future when you have tons of money you can try, but for now let’s try something like acne free skin. Now it does you no good to put (acne free skin) as your main keyword if no one is using this search term.

Here is a link to a Google tool that will tell you how many times a certain word or phrase is searched in Google search engines. This can tell you if the keyword is going to have a ton of competitors, or if anybody is searching with the word or phrase at all. The whole idea behind this is future website traffic. This domain name, and main keyword is what you want to be listed for in search engines. Meaning when someone searches “acne free skin” you want your site to show up at the top of the listings, so you can get traffic, so you can make sales. Are you still with me?

So you are going to market an acne product. You have decided on “acne free skin” as your main keyword search phrase, because it gets enough searches to be profitable, but not enough to make it impossible to rank on the first page of the major search engines. Now you have to find a domain name left that is a close match to your main keyword.

Let’s back up a second. You are asking right now what number of searches makes a keyword, or keyword phrase just right. Well that depends on you. For me if it has over 100,000, but under a million than I call it good. This free keyword tool by Google varies. You could have a month where your term was popular, or the phrase could be backwards. Meaning: I once targeted a keyword phrase “weight loss diet”, and it showed over 100,000 searches. I never took into account that it was “diet weight loss” that had the searches. You see when you get into phrases Google’s tool just combines the combination of them. So watch out for this. In the phrase “acne free skin” it is obviously where most of the searches are coming from. They are not probably coming from “free skin acne”. Now ‘acne free skin” is just an example, and really doesn’t get that many searches. If you click the link and run it you will see. Also if you just want to see the results of what you typed in: Uncheck (Use synonyms), and Click On Filter My Results And Check (Don’t show ideas for new keywords…) Remember you can enter the word acne, (or whatever you are going to use) and it will list a ton of results giving you a ton of keyword ideas.

Alright, now you need a domain. You want a domain that matches your keyword as close as it can. It will be hard, because most of the good domains are gone. This will require research on your part. Try to go in this order .com, .net, .org, .info, others. Meaning try to match your keyword closest you can to the domain, and if all possible try to get a .com. If this is not possible then go in the order I gave you. If you can match your keyword in a .net exact, but you have a .com that is close, then go with the .net. But if you have a .ws that matches your keyword exact, and a .com that is very close, then go with the .com.
This is just my way of doing it. Everyone has different methods, but it seems to help your SEO (Search Engine Optimization) better. Meaning, having your domain the same or close to your main keyword, gets you better search engine rankings. This is one step in many in SEO, and SEO is optimizing your website for search engines. You will here a lot about SEO when dealing with your website and we will touch more on it here in the future.

Now where do you find and buy your domain? There are a ton of places to buy domains and hosting. Remember domains are your address example: www.worksathome.org, and hosting is a server that displays your website online. After a while you can form opinions and maybe get into Class C Hosting, but for a newbie GoDaddy is the best. I recommend that you buy all your domains there and since your domains are there you might as well get their hosting. It is as cheap as most quality sites. Now I put some more hosting links at the bottom of this page which are also good. Some offer domains and some even offer a free domain with hosting. This might work for your budget. I personally have all my domains at GoDaddy. WARNING! There are cheaper sites out there for hosting and even some for domains, but BE CAREFUL. You can get scammed, run into domain transfer problems and so on. It is like the saying goes, you get what you pay for.

Now you can search domains on GoDaddy and try to find one that will work for your keyword. Another trick I use is a site called JustDropped.com. This site has domains that have expired and have just been released back to the public. It is free to register and I have found quality domains there. There are other places to buy domains for sell including a big market on Godaddy. You can find quality domains, but it will cost a lot. I normally use JustDropped.com or Godaddy and build off that.

Since most of the good domains are gone you will have to get a little creative. Using dashes is a good way to get a domain with the keyword you want. For example “acne-free-skin.net” This will work fine and is not looked down upon by the search engines. You can also use numbers for example: “acnefreeskin44.com” or use an extra word like “acnefreeskintoday.com”. Just make sure your keyword or keyword phrase is in the domain. I would try to avoid using numbers unless there were no other options.

This concludes the domain article. I know it was a ton of info and confusing but I hope you got the idea behind it. Below is the link to GoDaddy, and the links to other hosting plans so you have a variety. Good Luck!

GoDaddy Domains and Hosting

Hosting Gator

Professional Web Hosting $6.95 Host Moster

Easey Web Hosting $6.95 BlueHost

Google Keyword Tool

Just Dropped Domains

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